Breathing new life into Deception Bay State School

A thoughtful rebrand that captures the heart of Deception Bay State School

When Deception Bay State School reached out to refresh their school branding, they wanted more than just a new logo. They wanted something that represented who they are as a diverse, inclusive, and proudly local school community. Their existing badge had served them well over the years, but the time had come to evolve the visuals into something that better reflected the students and local environment.

The result is a refreshed brand that feels proud, inclusive and unmistakably theirs, ready to see them into the future.

From the outset, it was clear that this project was about connection. Connection to the students, to the culture of the school and to the natural beauty that surrounds Deception Bay. Inspired by native flora and fauna from the region, with stylised illustrations designed to feel both energetic and timeless. The final designs feature clear forms and a meaningful colour palette which would be easy to apply to various touchpoints.

This project was one of those ones that remind me why I absolutely love what I do. Working closely with the school gave me the opportunity to listen, learn, and translate their vision into something that not only looks professional but also builds pride and identity among students.

Mock up of 2026 Senior shirt design

Seeing these designs now being brought to life across uniforms, signage, stationery and digital platforms has been incredibly rewarding. It’s definitely a moment of quiet satisfaction that reinforces why design matters. I am so proud that Crendon Creative is helping to shape their next chapter!

Potential facade signage

If your school is considering a refresh or looking to unify your visual identity, from house logos to signage, uniforms, and promotional materials, I’d love to chat. School branding is one of my favourite kinds of projects because it combines creativity with purpose.